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4 Crucial Things Marketers Can Learn From Equifax’s Brand Catastrophe – Adweek

Adweek4 Crucial Things Marketers Can Learn From Equifax's Brand CatastropheAdweek… in recent weeks. Equifax will be judged not just on the scale and severity of the hack, but on its response to the crisis. With this in mind, I've evaluated Equifax's response and found four things that marketers can learn from its brand-management …and more …read more